7 Ways to Simplify Design and Increase Website Statistics
When you set up a website for your small business, you expect to boost your conversions with the assistance of it. However, creating a website just for the sake of it will not work. That’s where you need to pay special attention to web designing.
In other words, providing a better user experience is essential for you to get the maximum out of your website and increase conversions.
Here is a list of 7 effective methods, which you can follow in order to simplify the design of your website and boost conversions in a convenient manner.
1.Improve the layout
The first thing you should focus on improving website statistics is the layout of your website. From recent studies, it has been identified that most of the website visitors tend to get confused by the design that they can see on a website. If they get confused, they will never go ahead and purchase what they want from that website. In fact, they find it a difficult task to locate what they want on the website.
Due to this reason, you need to think about improving the layout of your website. It shouldn’t look cluttered and confusing. You need to pay more attention to the icons and buttons, which tempt the users to go ahead and make the purchase. For example, you should clearly highlight the price tag. In addition, you should make the “Buy Now” icon visible as well. With that, you will be able to boost your website conversions with minimum hassle.
2. Add multiple methods to accept customer payments
It is important for you to add multiple payment options for the customers to proceed with their orders. One of the main reasons behind shopping cart abonnement is that customers are not in a position to make the payment with the payment option required. In such a situation, they look for an alternative method to purchase the product or service that they want.
It is better if you can introduce all prominent payment options that the customers are familiar with. Credit card payments and PayPal are two of the most prominent options. You need to analyze your target market, figure out what payment options they are familiar with, and introduce them to your website. Then you can easily increase the website statistics as well.
3. Simplify the booking journey
If the booking journey is too complicated and time-consuming, people will not come across the need to go through it. That’s where you should focus on making your booking journey as simple as much as possible. You should never ask all the guests to sign up for accounts so that they will be able to confirm the booking. You need to provide guest checkout capabilities on your website. Then people who are in a hurry to go through the booking process will receive excellent assistance in order to go ahead with your products or services.
4. Improve the overall speed of the website
In order to deliver better user experience, you need to focus a lot on the speed of your website as well. This is one of the factors that many website owners ignore, while they are engaged with web designing. You need to make sure that you are not committing this mistake. Most of the people expect web pages to be loaded within just three seconds. If your website takes longer than that, you are encouraged to look for methods to increase the website speed. For example, you can shrink the images, without reducing the quality, so that you can easily improve web page loading speed.
KISS can be considered as an acronym that is being used for Keep It Simple and Stupid. You need to make your website look straightforward. In other words, you should not ask the visitors of your website to go ahead and look for information. Instead, you must provide them with the information that they need. Then all people who come to your website will understand what you offer, without getting confused. When you go for a simple design, you will be impressed with all the excellent website statistics that you will be able to receive in return.
6. Big bold typography
Typography has also got the ability to create a massive impact on the success of your website. That’s why you are encouraged to take a look at big bold typography. During the past few years, you must have seen a lot of website owners using big and bold letters with web designing. You should think about getting such big and bold letters to your website as well. Then people who come to your website can easily spot the content that you have. This attention-grabbing technique would tempt the visitors of your website to go ahead and purchase what they want from your website as well. Hence, boosting website conversion will not be a difficult thing to do.
7. Introduce a robust search engine
When the visitors of your website cannot find something, they would prefer to use the in-built search engine that you have. That’s where you need to think about getting a robust search engine for the website. Plenty of options are available for you to get such a search engine on your website. You need to take a look at the available options and go ahead with the best one out of them. It is better if you can introduce an elastic search to the website, so that you can make sure that the visitors find exactly what they want, regardless of how they enter the input on the search bar.
The effectiveness of these methods to increase your website statistics is proven. Therefore, any website owner will be able to proceed with these and receive the most outstanding results. You will fall in love with what they can deliver to you.